Atlas Bear began with only a few graphically designed wild animal images – based on the patterns and textures of the animals – a concept by graphic designer Carlo Kaminski. Carlo had previously spent 40 years in the printing, design and advertising sectors in South Africa. Having a strong desire to bring animal designs to the fore, Carlo and his wife, Loredana, created Atlas Bear in 2013, a business that would not only operate with high standards in design and quality of products, but also put something back into wildlife causes to help with the conservation of nature and wildlife. Loredana came up with a pro-active idea to help various wildlife sanctuaries raise funds for their survival. This was largely due to the effects of COVID-19 which caught the whole world off guard. She created stores online on behalf of these sanctuaries, which has only fuelled our desire to do more.
“Design is much more than just creating striking imagery, it should also be about making a statement, by creating an awareness, not only on the beauty of our wildlife, but also to highlight how threatened they are. The graphic designs allows us to express and influence in ways that words cannot – in our collective quest to help better the world we live in. Graphic Design is a potent way of communicating beyond language and reason. More often than not, the designed images makes us feel, and those feelings can be very powerful, which in turn promotes change. Change is one of the best parts of the human experience. In creating the wildlife designs, I knew that I needed to do something more than just design — I needed to make people feel something and respond to it in a positive way.”
This is what the Atlas Bear Team strives to achieve through their work.
Why the Atlas Bear?
Atlas Bears once roamed freely in the Atlas mountain range in north Africa. Thousands were hunted for sport from the time of the Roman Empire occupation and were the first animals in Africa to become extinct due to over hunting. We view the Atlas Bear as being symbolic of the plight of many other wild animal species throughout Africa who are faced with the real possibility of extinction.